There's a certain kind of magic that only happens in a room full of cat people.
We make cat litter for a living, which means most of our days are spent thinking about clumping, odour control, and dust (yes, really). But a little while ago we packed up our buckets, our shelving, and one very large black cat, and headed to the Cat Lovers Festival to do something we don't get to do nearly enough: meet the humans — and the cats — who actually live with our products.
Our little black cat made a lot of friends
If you know CATPAK, you know our mascot. At the show, the big friendly black cat became the unofficial mayor of the aisle — posing for photos, high-fiving kids, and generally stealing the spotlight from the actual products (we're not even mad).
It sounds small, but moments like these are the whole point. A brand is easy to scroll past online. A brand that shows up, says hi, and lets your kid hug a giant cat? That sticks.
We let real cats be the judges
We could stand here and tell you our litter clumps fast and controls odour. Or… we could let the cats decide. So we set up a real litter station right at the booth and let visiting cats do their thing — calico, orange tabby, even a very dignified Maine Coon. They hopped in, dug around, and got comfortable, which is honestly the best product review a cat litter can get.
For the humans, our team did live demos: a scoop of CATPAK Clumping Mineral Cat Litter poured out, a little water added, and — within seconds — a firm, scoopable clump that lifts clean and leaves the rest of the bed dry.
The crowd told the real story
People lined up to chat, to grab a sample, and to ask the questions cat parents really care about: Is it dusty? Will it track everywhere? Is it safe for kittens? What happens to it after the scoop?
CATPAK is a natural mineral litter built with cleanup — and the planet — in mind: strong odour control, fast clumping, low dust, and a design that's kinder to your routine and your trash bag. Getting to explain that in person, to people who genuinely care, beat any ad we could ever run.
Why we keep showing up
Cat litter isn't glamorous. But trust is everything in this category, and trust is hard to earn from behind a screen. Events like the Cat Lovers Festival remind us why we do this: real cats, real families, real questions, and a product that has to actually work when the camera's off.
Thank you to everyone who came by, said hello, and let their cat take CATPAK for a test drive. We'll see you at the next one. 🐾
Want to try the litter the cats approved? → Shop CATPAK Clumping Mineral Cat Litter
