More and more pet parents want to feed their dogs and cats closer to a natural, raw diet. The catch? Raw feeding can be messy, hard to store, and time-consuming for a busy household. Freeze-drying changes that — it keeps much of the goodness of raw while making it clean, light, and easy to serve.
That is the idea behind AFD Australian Premium Freeze-Dried Raw Pet Food: raw-inspired nutrition, made simple.
What is AFD?
AFD is a premium freeze-dried raw pet food made with locally sourced Australian ingredients and science-backed, PMR-inspired recipes (Prey Model Raw). Freeze-drying gently removes moisture while helping preserve the natural flavor and nutrients of the raw ingredients — so you get raw-inspired nutrition in a lightweight, easy-to-store format. Each recipe is formulated to provide complete and balanced nutrition for both dogs and cats.
Four formulas, four proteins
Every pet is different, so AFD comes in four single-protein recipes — pick the one that fits your companion:
- Chicken — a classic high-protein formula, suitable for all life stages of dogs and cats.
- Kangaroo — lean and high in protein, perfect for active, agile pets.
- Crocodile — rich in Omega-3, to help support healthy skin and coat.
- Beef — rich in iron and myoglobin, to help support stamina and vitality.
A clean label you can trust
AFD takes a clean-label approach — no unnecessary fillers and no artificial additives, just quality Australian protein, freeze-dried. It is also developed with global markets in mind, including Halal-friendly standards where applicable.
Raw-inspired, everyday-easy
With AFD, you do not have to choose between feeding naturally and feeding conveniently. Serve it as a complete meal, a nutritious topper, or a high-value treat — rehydrate with a little water, or feed as-is. Australian sourcing, raw-inspired nutrition, and everyday convenience, all in one bag.
AFD is making its debut at SuperZoo 2026, bringing premium Australian freeze-dried raw to pet parents and retailers around the world.
